Meet Our Team

Our Story

Elevation Data Group’s story began with an observation. Two department heads in dental distribution, one Sales & Marketing and the other IT, identified a major gap between the mountains of data being generated and the applicable use of that data by key stakeholders all along the sales channel.

With the dental industry rapidly evolving, it was clear that the future was going to be built upon a seamless digital information highway, both universally accessible and fundamentally collaborative. The industry needed a standard for data transmission, and with over 35 years of dental sales, marketing, IT and operational experience, Mike D’Errico and Jon Dell felt they could provide it. In 2017, they launched AG Data Service, which was rebranded to Elevation Data Group in 2020.

What began as transactional data cleaning and business intelligence for manufactures quickly expanded to distributors and DSO/GPOs with products like probabilistic contact matching and special market contract validation. The result is order from the chaos of a data explosion, and an even playing field for manufacturers, distributors and end users.

In 2023, Mike made a departure from EDG to pursue other ways to impact the dental industry. Jon serves as the CEO and his wife, Melissa, with almost 20 years in the aerospace defense industry, has joined the team as Chief Product Officer.

Jon Dell

Chief Executive Officer

Jon Dell entered the dental industry in 2010 as the Marketing Director for a supply distributor. Craving more data for his sales intelligence, he quickly transformed the data infrastructure by developing a product attribute data repository from scratch.

Building on that success, Jon became Director of Information Systems and led major implementations of CRM, WMS, MRP, ERP and BI solutions that transformed operational capabilities and positioned the company as a nimble, data-driven organization.

In 2018, Jon co-founded Elevation Data Group to help organizations in the dental sales channel maximize the opportunity and transformative power of data. In this role, he developed the only dedicated universal chargeback validation program for the dental industry. He continues to work to move the dental industry forward.

Jon received his MBA with an emphasis in Information Decision Systems from Loyola Marymount University in Los Angeles in 2017. He was a showcase presenter for the Business Incubator with the Graduate Entrepreneurship program at LMU and co-author of Comparative Management Systems – The Dynamics and Impacts of Peer-To-Peer Lodging Platforms on the Traditional Lodging Industry, Spain, Italy, Greece, Austria – published in the Journal of Applied Business and Economics Vol. 19(7) 2017.

Melissa Dell

Chief Product Officer

Melissa Dell started her career in aerospace and defense after graduating from Cal State Northridge with her BA and MPA. Over the next 19 years, she moved from an administrative role to an active manager for a multi-million dollar contract supporting the needs of Aerospace manufacturers through contract labor.

Melissa strives to create efficiency with any processes she encounters. She’s an active member of her community, serving as the manager of her neighborhood youth swim team and is involved with her childrens’ school.

Combining her professional and personal experiences, Melissa joined Elevation Data Group in 2023 to lead TRAM – a new private data vault developed to fill gaps in dental special markets association.