Special Markets: A Critical Challenge in Definition and Clarity
Special markets have always been a gray area—difficult to define and even harder to manage effectively. Historically, distributors, manufacturers, and customers have operated in silos, classifying these markets inconsistently with mismatched labels, conflicting classifications, and rigid parent/child structures that no longer reflect reality.
As special markets continue to expand and customers integrate more closely with manufacturers and distributors, the cracks in the system are becoming impossible to ignore. Without a shared language or standardized formats, opportunities are lost, performance is misrepresented, and partnerships are left to navigate a confusing, fragmented landscape.
The time to address this is now. A lack of alignment isn’t just a challenge—it’s a barrier to growth, efficiency, and success for the entire industry.
Introducing TRAM: The New Standard for Special Markets Data
As the authority in special markets data, Elevation Data Group has revolutionized how group affiliations are defined and managed. TRAM is a cutting-edge, standardized data format that provides unique IDs, dynamic affiliations, and advanced metrics—creating a single source of truth that connects manufacturers, distributors, and customers with unparalleled precision and clarity.
Dental Groups, DSOs, GPOs
Hosting your locations in TRAM transforms how your performance is seen and valued by partners. By ensuring accurate sales attribution, TRAM helps you showcase your true impact, strengthen your buying power, and stand out in a crowded marketplace. Keep your data current, visible, and actionable—so your group never gets lost in the noise.
Dental Manufacturers
TRAM integrates seamlessly with your existing systems, matching transactional data to validated group and member locations. By filling critical attribution gaps and consolidating performance under standardized group names, TRAM ensures unmatched data accuracy—unlocking the true potential of your special markets insights with precision and clarity.
Dental Distributors
TRAM empowers you to automate member updates and streamline formulary qualification, ensuring accurate classifications and smoother chargeback acceptance. Protect your margins while fostering closer integration with EDG manufacturer clients—enabling seamless sharing of contract and product pricing data for enhanced collaboration and efficiency.
New Standardized Data Format
As the authority in special markets data, Elevation Data Group has redefined how special market classifications and relationships are structured. Our standardized data format delivers clarity, precision, and actionable insights through these powerful features:
- Unique IDs for customer families, locations, distributors, and manufacturers, ensuring consistent identification across the board.
- Flexible Family Structures that allow a single location to have multiple affiliations, reflecting the realities of modern special markets.
- Standardized Data Structures for contracts, transactional data, and dental products, creating uniformity and reducing complexity.
- A Single Source of Truth for group associations and contracts, seamlessly connecting customers with distributors and manufacturers.a and dental products.
- Innovative Affiliation Metrics, such as family influence and school/government designations, offering deeper analytical insights.
With this groundbreaking format, we’re setting the industry standard and empowering organizations to navigate special markets with confidence and precision.
A Curated Private Data Repository
At the heart of TRAM lies a meticulously curated repository, designed to bring clarity and consistency to special markets data through advanced tools and methodologies:
- Global Assignment Rules: A dynamic library of data cleaning rules that assign and consolidate group names with precision. These rules are automatically applied during special markets processing for manufacturers and are updated quarterly to ensure accuracy and relevance.
- TRAM Location Data: Independently collected by Elevation Data Group or provided by the groups themselves, this data is connected to special market transactions using a probabilistic matching algorithm for unparalleled accuracy and insight.
- TRAM Custom Location Data: Partners can upload custom location lists, fully integrated into TRAM’s systems. These custom datasets are exclusively matched to the partner’s data, providing tailored solutions without compromising broader integrity.
This repository is more than just data—it’s a powerful engine for transforming raw information into actionable insights, empowering our partners to achieve greater precision and impact.
Interested to learn more? Contact us Here.